Home arrow Internet Strategy
Derenda Grubb's Internet Strategy
Derenda's internet strategy is based on sound research provided by the National Association of REALTORS� (NAR) as well as her 10 years plus real estate experience in the Lake Charles area. NAR's statistical reports constantly indicated that more than 80% of today's home buyers start their search for a new home on the internet. As a relocation oriented agent, Derenda knows this percentage is even higher for those relocating to Lake Charles and for first time home buyers.

The many ways Derenda delivers information, photos and more!

Without question, Realtor.com is the number one real estate website in the world. Agents are given an opportunity to purchase different levels of promotions. A quick glance of Realtor.com reveals that Derenda's listings stand out.

Virtual Tours via RealEstateShows.com. Realtor.com was one of the first major platforms to prove that consumers want lots of photos. Now, virtual tours have come to be expected. Derenda delivers plenty of photos and tours.

No advertising! With over 3 million listings, it is a no-brainer to yield to powerhouse Realtor.com! However, when it comes to easy on the eye, Derenda thinks buyers prefer a clutter-free approach. Except for the obvious articles about the benefits of working with Derenda, no pop-up or other irritating ads clutter your view.

No obligation offer for Auto-Notification. Derenda refers to auto-notification as "Smart Search." She loves to have you visit her site and even provides access to MLS/IDX, BUT when it is all said and done....having listings delivered to you automatically trumps searching!

Four Derenda Grubb owned websites! Beyond the NAR report, Derenda knows that "one site does not fit all." Some on-line visitors prefer to click on photos to see an enlarged view.

Derenda Grubb's Photo

Others yearn for the ability to scroll through large photos.

  • Derenda.com
  • LakeCharlesHomes.com
  • DerendaGrubb.Point2Agent.com
  • SWLAShowcase.com

Derenda's Blog provides buyers and sellers with an opportunity to interact.

Pointers come in handy when real estate buyers or sellers enter an appropriate URL name. URL's like: 

  • LakeCharlesProperties.com
  • SWLARealEstate
  • SW-Louisiana-RealEstate.com

Company, corporate and fellow REALTOR� websites. 

  • CENTURY21Bessette.com
  • CENTURY21.com.
  • Fellow agent's MLXchange websites
  • Fellow agent's MLS/IDX websites

Handshake arrangements with fellow Point2Agent members.

First page, natural, "organic" ranking due to relevant content, with a special emphasis on introducing the Lake Charles area to newcomers.

Pay Per Click (PPC) campaign. When a relocating buyer Googles typical real estate terms, they'll find at least one of Derenda's websites. 

All this translates into superior presentation for buyers, superior exposure for sellers.

Derenda also uses technology to make the buying and selling process easier.  For example, when it comes time to transfer utilities in the Lake Charles area, she has a checklist posted on the web to save her customers time.

 
 
[ Back ]